BirDee

Deyaa Rambo's bird character as a blank Formula 1 car toy, manufactured for a live painting workshop at Ithra.

Deyaa Rambo is a Saudi artist known for graffiti and calligraphy, and for the bird that runs through his work. For a workshop with F1 in Schools at Ithra he designed BirDee, his bird as a Formula 1 car.

The job was to turn his design into a toy and manufacture it blank, so participants could paint their own during the workshop. A short animated film was made alongside as a teaser for social media.